It witnessed the announcement of the partnership among both Microsoft and Netflix. According to reports, the latter was selected as the streaming service’s sales partner for its upcoming ad-supported offering.
According to research, Microsoft was chosen as Netflix’s advertising technology partner over the other platforms like Google Cloud or Roku in part due to their “technological capacity”.
According to a statement made a few days ago, Netflix and Microsoft are genuinely collaborating together. For the ad-supported streaming tier of Netflix’s new “more economical” offering. Microsoft has been chosen as the new service’s sole technical partner and ads marketplace. It will add to Microsoft’s expanding advertising business. Which is impressive considering it generated $10 billion in revenue last year. Despite being overshadowed by companies like Google. It’ll saw a year-over-year increase of over $160 billion.
Netflix & Microsoft Ad Partnership
Microsoft joined Netflix as its worldwide advertising technology and sales partner. When it made the announcement in the middle of July that the two companies will collaborate to help begin its advertising business. In its official news release, Netflix stated that while its goal is to reach a wider range of customers. It considers that creating a premium, superior-to-linear TV brand experience for advertisers is even more crucial. With its data pools and research into content-diverse business models. The company is well-positioned to bring this about.
As an adjunct professor at the NYU Stern School of Business and the Food Network’s SVP of programming and content strategy. Darren Campo said, “The opportunity for advertisers with streaming content is that it provides a new method to stand out.”
“Streaming content is high-quality content. As in many situations, it hasn’t previously been linked to advertising. Especially with creative programming. So it can be a huge opportunity if [advertisers] approach it. As though it’s the Super Bowl and they create high quality material that engages the viewer.
What Impact Will It Create On Both Microsoft And Netflix?
This might lead to major shifts for both Netflix and Microsoft, if it happens. It would provide Microsoft with access to a whole new range of audiences. To which it might introduce its Xbox Game Pass offers. It might also mean that Netflix’s well-known shows, such as Stranger Things, The Umbrella Academy, and others would be available to Xbox studios. The Xbox original games will be brought to the big screen by Netflix Studios. Which will be advantageous for the streaming service as it must continuously provide the latest series on its platform.
These are just a few of the exciting scenarios that could arise should Microsoft decide to purchase Netflix. But because the Activision transaction hasn’t been finalized. Martin said it “would be more like a five-year play of Reed Hastings.”
This is particularly important because Microsoft has struggled to assure a segment of the industry of its commitment to advertising. To determine what Netflix advertising actually looks like, Microsoft and Netflix will collaborate. For more updates, keep in touch with All In One Trendz!